Senior / Principal Product Marketing Manager

Job description

With a recently announced funding round from Insight Partners and an impressive yearly revenue growth, Lansweeper is rapidly expanding its Global teams. We are expanding our Product team to help us scale and to take Lansweeper to the next level.

Lansweeper is an IT asset management software helping businesses better understand, manage and protect their IT devices and network. We currently discover and monitor around 100 million connected devices from 25,000+ customers, including Mercedes, FC Barcelona, Michelin, Sony, Carlsberg, Nestlé, IBM, Maersk and Samsung to governments, banks, NGOs, and universities, driven by its 150+ strong teams in Belgium, Spain, Italy, Ireland, UK and the USA.

Over 90% of our customers renew their subscriptions every year and we onboard 250 new customers every month. Our high-performance/high-reward culture emphasizes improvement and progress. Under the "work hard, play hard" motto we want employees to grow professionally through ongoing learning and taking on new challenges. Discover more about Lansweeper's impressive growth on this video.


As Senior / Principal Product Marketing Manager, you come into a newly established team that will be the catalyst for communication about the product with a keen focus on value across a variety of use cases. This opportunity provides an entry point at senior level in a fast growing-organization where you can be part of shaping the strategy and way of working.

Your focus will be on positioning and messaging, collaborating closely with product management, marketing, and sales.


A day in the life of

  • Understand and optimize the buyer’s journey for our key segments and buyers
  • Enable marketing with the right messaging and value propositions
  • Provide needed market and solution information to support internal and external marketing programs
  • Develop programs to raise the profile and awareness of Lansweeper within strategic market segments to bring more prospects into the funnel
  • Develop programs to move prospects quickly and effectively through the funnel, with the objective of turning prospects into satisfied customers
  • Identify customers who are willing to give testimonials, case studies and references and amplify their voice in the market
  • Define and prioritize marketing and adoption campaigns based on product telemetry and market research
  • Define innovative ways of sharing information and interacting with customers
  • Set the communication goals and define KPIs to evaluate how the organization and our customers understand our vision and roadmap
  • Identify internal processes that should be reviewed to be more efficient in term of communication

Job requirements

Are you the new Product Marketing Manager at Lansweeper?

I am

  • Pragmatic and versatile
  • Someone who operates well in a dynamic, high-paced, and collaborative environment
  • Someone who takes complete ownership to get the job done
  • A framework builder, communicating insights to the whole organization in a structured and process-driven manner
  • A strategic thinker aiming for continuous improvement
  • An excellent communicator who is able to connect with all stakeholders
  • Someone with commercial savviness

I have

  • Min. 5 years of professional experience as a Product Marketing Manager
  • A strong affinity with the IT (software) market
  • A good understanding of technology marketing (SaaS, IT or Tech products)
  • Exceptional communication skills with excellent written and verbal English communication skills (CEFR C1)

Going for Gold

  • Has worked for start-up/scaling up SaaS companies
  • Experience in technology companies focused on security, ITAM, or ITSM
  • A solid understanding of the technology infrastructure tooling landscape

Our offer you can’t refuse

  • Flexibility is key! Work efficiently by using our flexible working hours
  • Work for an international company where you get to travel to meet your colleagues for a great (teambuilding) event at least once a year
  • Collaborate with passionate and driven colleagues every day
  • Accelerate your career: new opportunities are right around the corner
  • Competitive compensation package
  • Work hard, play harder!