Product Marketing Manager Market Research

Job description

With a recently announced funding round from Insight Partners and an impressive yearly revenue growth, Lansweeper is rapidly expanding its Global teams. We now need a seasoned Product Marketing Manager Market Research to help us scale and to take Lansweeper to the next level.

Lansweeperis an IT asset management software helping businesses better understand, manage and protect their IT devices and network. We currently discover and monitor around 100 million connected devices from 25,000+ customers, including Mercedes, FC Barcelona, Michelin, Sony, Carlsberg, Nestlé, IBM, Maersk and Samsung to governments, banks, NGOs, and universities, driven by its 150+ strong teams in Belgium, Spain, Italy, Ireland, UK and the USA.

Over 90% of our customers renew their subscriptions every year and we onboard 250 new customers every month. Our high-performance/high-reward culture emphasizes improvement and progress. Under the "work hard, play hard" motto we want employees to grow professionally through ongoing learning and taking on new challengesDiscover more about Lansweeper impressive growth on this video.

As a Product Marketing Manager you report into the Chief Product Officer. If you believe you have what it takes to help us take Lansweeper to the next level contact us now!


As Product Marketing Manager – Market Research, you play an instrumental role in plotting Lansweeper’s strategic course over the coming years. By charting and tracking the IO market landscape and movements, you feed the organization with deep insights as well as a 10k foot view.


A day in the life of

  • Research the I&O market to build a comprehensive overview of the key players and trends.
  • Investigate competitors, spot M&A targets, and track potential partners creating a complete view of the IO landscape.
  • Work with customers, analysts, press, etc., to gauge and change how Lansweeper is perceived and positioned in the market.
  • Collaborate with the marketing and sales teams on messaging and positioning to drive product launches and other campaigns.
  • Brief the executive leadership and product teams on your findings to inform strategic and tactical prioritization.
  • Drive the definition of strategic initiatives and their business cases through collaboration with the executive team and key stakeholders.
  • Translate the product vision and strategic roadmap into a comprehensive story in collaboration with the sales and marketing teams.
  • Contribute to the product strategy and roadmap together with the CPO (Chief Product Officer) and executive team.

Job requirements

Are you the new Product Marketing Manager at Lansweeper?


I am

  • A fast learner who operates well in a dynamic, high-paced, and collaborative environment
  • someone who takes complete ownership to get the job done and takes the initiative to improve how we work
  • a framework builder communicating insights to the whole organization in a structured and process-driven manner.

I have

  • minimum five years of professional experience as a Product Marketeer, Market Researcher
  • minimum three years of professional experience working in the I&O market
  • exceptional communication skills with excellent written and verbal English communication skills (CEFR C1)



Our offer you can’t refuse


  • Flexibility is key! Work efficiently by using our flexible working hours.
  • Work for an international company where you get to travel to meet your colleagues for a great (teambuilding) event at least once a year.
  • Collaborate with passionate and driven colleagues every day.
  • Accelerate your career: new opportunities are right around the corner.
  • We offer a variety of benefits (healthcare plan, 401 retirement plan…), but we also want you to make your own choices according to our Flexible Income Plan.
  • Competitive compensation package.
  • Work hard, play harder!