Demand Generation Manager

Job description

With a recently announced funding round from Insight Partners and an impressive yearly revenue growth, Lansweeper is rapidly expanding its Global teams. We now need an Demand Generation Manager  to help us scale and to take Lansweeper to the next level.

Lansweeperis an IT asset management software helping businesses better understand, manage and protect their IT devices and network. We currently discover and monitor around 100 million connected devices from 25,000+ customers, including Mercedes, FC Barcelona, Michelin, Sony, Carlsberg, Nestlé, IBM, Maersk and Samsung to governments, banks, NGOs, and universities, driven by its 150+ strong teams in Belgium, Spain, Italy, Ireland, UK and the USA.

Over 90% of our customers renew their subscriptions every year and we onboard 250 new customers every month. Our high-performance/high-reward culture emphasizes improvement and progress. Under the "work hard, play hard" motto we want employees to grow professionally through ongoing learning and taking on new challenges. Discover more about Lansweeper impressive growth on this video.

Want to make a great impact with a fast-growing IT scale-up while building your career in digital marketing? At Lansweeper you get the opportunity to work with an amazing product, a highly driven team and to challenge yourself every day! Do you have a deep knowledge of Digital Marketing and a data-driven mindset? Extra points if you’ve worked in a Software company in the past.

A day in the life of

• You drive our digital strategy with a clear focus on lead generation & nurturing by defining a concrete
action plan.
• You monitor, analyse and manage the funnel to drive quantity and quality of leads.
• You track, measure, report and improve ROI on a continuous basis.
• You continuously assess and optimize our marketing mix across digital advertising, SEO, retargeting, in-app
messaging, email, social media and other channels to ensure both our immediate and longer-term
pipeline is healthy.
• You engage with teams across the company to ensure our marketing activities are fully connected and
leverage data, insights, content and contacts.
• You partner with sales to drive Go-to-Market plans across all sales and customer retention motions.
• You assist management through advanced, cross-platform tracking & reporting that aids strategic

Job requirements

Are you the new Demand Generation Manager at Lansweeper?

I am someone who

• is a thought leader in Lead Generation marketing
• has an analytical and data driven mindset
• holds myself accountable
• thinks of marketing and sales as essential partners in growth
• thinks strategically and aims for continuous improvement

I have (a)

• thorough knowledge of written and spoken English (CEFR B2)
• proven, successful track record of achieving ambitious goals
• drive, ambition and a high quality-bar
• minimum of 7 years’ experience in digital marketing
• Growth marketing mindset
• relevant professional bachelor’s degree or higher
• decent knowledge in SEA, SEO, LinkedIn

Going for gold?

• Experience with the world of B2B/B2C e-commerce and platforms such as Pardot, Salesforce, Google
analytics etc?
• Worked with cross-platform tracking software before?
• Experience in SaaS marketing and customer journey analysis?
• IT geek with a broad and active interest in IT?

Our offer you can’t refuse

  • Flexibility is key! Work efficiently by using our flexible working hours and working from home.
  • Work for an international company where you get to travel to meet your colleagues for a great (teambuilding) event at least once a year.
  • Collaborate with passionate and driven colleagues every day.
  • Accelerate your career: new opportunities are right around the corner.
  • We offer a variety of benefits (insurances, meal vouchers, allowances…), but we also want you to make your own choices according to our Flexible Income Plan.
  • Work hard, play harder!