Account-Based Marketing Manager

Job description

Location can be : Austin-US, Belgium, Spain, Italy, Germany, or UK


Want to make a great impact with a fast-growing IT scale-up while building your career in marketing? We are looking for an experienced marketeer to drive and own our ABX program. At Lansweeper you get the opportunity to work with an amazing product, a highly driven team and to challenge yourself every day!

With a $150 million funding round received recently from Insight Partners and impressive yearly revenue growth, Lansweeper is rapidly expanding its team. We now need an Account-Based Marketing Manager to help us scale and to take Lansweeper to the next level.

Lansweeper is an IT asset management software helping businesses better understand, manage, and protect their IT devices and network. We currently discover and monitor around 100 million connected devices from 25,000+ customers, including Mercedes, FC Barcelona, Michelin, Sony, Carlsberg, Nestlé, IBM, Maersk and Samsung to governments, banks, NGOs, and universities, driven by its 180+ strong teams in Belgium, Spain, Italy, Ireland, UK and the USA.

Over 90% of our customers renew their subscriptions every year and we onboard 250 new customers every month. Our high-performance/high-reward culture emphasizes improvement and progress. Under the "work hard, play hard" motto we want employees to grow professionally through ongoing learning and taking on new challenges. Discover more about Lansweeper impressive growth on this video Careers - Jobs - Lansweeper NV.

A day in the life of

  • Goal definition: You partner with sales team to drive sales pipeline and revenue through account-targeted programs for high potential accounts.
  • Strategy: Define Account Based Marketing strategy and execution planning focused on our strategic accounts only to fuel high ROI for marketing and sales through identification of buyer intent, mapping of DMU and account prioritization integrating the use of our multiple ABM tools.
  • Messaging: Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions.
  • UX, Workflows, Assets: Partner with the regional sales, operations and event marketing to develop regional, account focused playbooks including, but not limited to, outbound prospecting, inbound lead follow up, nurture, channel activities, live/online events, meeting setting with the goal of building pipeline and accelerating conversion rates for high value accounts.
  • Setup & Execution: Collaborate and partner with core marketing functions on campaign concept, custom content requirements, digital marketing support/message testing and creative development to ensure effectiveness for strategic accounts. Roll out ABM activities for those strategic accounts through multiple channels and in tandem with digital, demand and partner marketing teams.
  • Tracking: Follow up and report on ABM metrics to ensure business impact measured by named account pipeline/bookings (sourced/influenced), account penetration/ interaction, database growth and accuracy for named accounts, account/person and the success of the campaigns utilizing the E2E lead tracking MKT dashboard and track, measure, report and improve ROI on a continuous basis
  • Project Management: Manage project timelines, quality issues, resources, & budget
  • Market Intelligence: Gather and share industry and account-based intelligence such as mapping the organizational decision-makers, identifying the key contacts in each account and providing regular updates on industry, company, and contacts to sales to identify/solidify selling opportunities
  • Team up: You will work closely with sales, operations, and marketing team members to educate, engage and excite our enterprise and strategic accounts

Job requirements

Are you the new Account-Based Marketing Manager at Lansweeper?

I am someone who

  • Functions with confidence and is comfortable in a fast-paced, high-growth environment
  • has an analytical and data driven mindset
  • holds myself accountable
  • thinks of marketing and sales as essential partners in growth
  • thinks strategically and aims for continuous improvement
  • likes to get out of my comfort zone and learn fast

I have (a)

  • Relevant professional bachelor’s degree or higher
  • Minimum of 5 years’ experience and proven track record developing account-based marketing (ABM)

programs. You have designed and executed 1 to 1, 1 to many and broad-based marketing initiatives to meet pipeline requirements of varied account segments. You have acquired new logos, expanded their footprint and driven upsell opportunities

  • Experience in SaaS digital marketing and customer journey analysis
  • Experience with ABM platforms such as 6Sense, Demandbase or similar.
  • Experience with B2B business models and customers
  • Growth marketing mindset
  • Drive, ambition, and a high quality-bar
  • Nice to have: additional experience with peer review platforms, chatbot, Pardot, Salesforce.

Our offer you can’t refuse

  • Competitive wage and many other benefits.
  • Excellent work-life balance with flexible working hours
  • Personal development with internal & external training.
  • A job full of variation, challenges, and responsibility in a close-knit group with easy-going teamwork.
  • Growing along with an accelerating scale-up.

Like to find out more?

Let’s get in touch via

US: Diversity Statement – Equal Employment Opportunity

It is Lansweeper’s policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws